A week inside your product: an honest look at the design, the code and the go-to-market motion, and what’s holding growth back - then the path it points to.
Across design, code, and go-to-market - ranked by how hard each one blocks traction. We’ll walk them one by one.
A single bad actor — or a curious technician — can take over an entire pool company's account; this has to be fixed before you can safely let paying customers in.
One wrong click erases a customer's entire book of business — the exact nightmare that will kill word-of-mouth in a tight-knit regional market.
Techs tap "Done" in weak-signal yards and the log quietly fails — the very "lost visit logs" your pitch promises to eliminate, happening inside your own app.
A hard crash on a core money-making screen will get the app uninstalled on day one of the pilot and affect your St. Johns County reference base.
"Frictionless migration off Skimmer" is your core wedge; an importer that corrupts data on contact kills the switch-over story before trials even start.
Techs burn through battery and cell data in a day — the exact field pain you're selling against — and the problem gets worse as a company grows, punishing your best customers.
We have users, but we’re totally in the dark on their actions - and the snags they’re hitting within the platform.
We’re guessing what users like and don’t like about your product - and data is not feeding our plan for what to do next.
What we’d change in how you find, convert, and keep pool operators - in the order we'd tackle them.
Before the product is launched, there is a page capturing interest, it needs to be real and live. When someone joins the waitlist, they receive at least one follow-up email. Keeps them warm, starts building a relationship before the product is ready.
The first 10–20 users of almost every successful product came from people the founder already knew. Not because they were easy to reach, because the personal relationship lowered the trust barrier enough to get someone to try an unfinished product. Before you spend a single hour on cold outreach or ad spend, exhaust this channel completely.
Identify 3–5 communities where the target user already spends time: Reddit threads, Facebook Groups, Slack/Discord communities, niche forums. Be present and understand their language before asking for anything.
When someone is evaluating your product, they're also searching an "old way vs. new way" to compare and be convinced.
Standard referral with an incentive. A referred user converts at 3–5x the rate of a cold acquisition and churns at half the rate. The reason is trust: someone they know vouched for the product before they opened the app.
Seven core activities on every engagement. You and your PO will pick the rest from ~40 more, tuned to your market, stage, and motion. Your PO is the data-driven, analytical mind behind tracking experiments and seeing what works — leading your product toward product-led growth. When specialists are needed beyond the core Traction Menu, the PO is the 'glue' that holds it together, tracking effectiveness.
Step one of working together is clearing these roadblocks - so you’re back to chasing traction and your vision instead of fighting your product.
Here’s how that works.
First we unblock - then we cycle: formulate, build, measure, learn. A drumbeat of forward progress toward each 90-day goal.
One-time setup
Continuous cycle
It’s the lens we put on everything - what we audit, what we design, what we recommend. But a vision is too big to execute in one push, so we break it into 90-day goals: concrete, finishable steps a business can actually achieve.
That’s the framework for everything you’re about to see.
Up next: yours.
Become the premier field-optimized record management app for residential pool service operators, replacing glitchy per-pool incumbents with flat pricing, real-time mobile financials, and native Spanish support.
The things that will be true about your business when the vision is real.
Is this the right call? If clearing this within 30 days wouldn’t meaningfully unblock your business, say so now - we’ll reshape it together.
The bottleneck that’s been holding you back, removed by completing these actions:
Those first 30 days clear the way. Here’s what the remaining 60 days are for:
The activities we’d run - or recommend - to land the goal:
A clickable prototype of the redesigned product, based on everything we learned this week.
View the prototype ↗
Nothing we showed you today is tactics for tactics’ sake. Every fix removes a root problem, every root problem cleared feeds the 90-day goal, and every 90-day goal is a bite out of the big one.
Any questions on what we found this week - the product, the design, the code, or the plan to your goal?
We’re ready to make it long-term when you are.
Pick the people, set each person's allocation - the monthly investment updates live. Flip the toggle to see the same team at the yearly-commitment rate (~25% off).
Does this feel like the right next step for your business?
We’ll send you a private link to this exact proposal. Come back to it whenever you like, and share it with your team.
Let’s lock in the path forward.
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